AdvertisementIn the past, I've argued that Apple products have become boring because Apple seems to have lost its way with useful product innovation. But the truth is, there's a very good reason why Apple doesn't do drastic changes to its products: slow, steady and reliable products are keeping Apple on top. To be fair, under CEO Tim Cook, Apple has had several big hit new products: Apple Watch and Air Pods, come to mind. While Air Pods will work with others, they are really designed to work best with Apple products. But ultimately, even if you find Apple products boring rather than classic, they are a great choice for those looking for long-lasting, high-quality, user-friendly, reliable technology.

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Persons: I've, Tim Cook, Steve Jobs, —, Apple, Ai Pin, haven't, Sperry Docksiders, it's, Ive, Cook, Siri Organizations: Apple, Service, Vision, Apple Watch, Microsoft, Ferraris, Honda, BMW, Microsoft Kin, Rolex, Porsche, Jobs, Google, Ford Locations: Cook, Milan